ProblemSure there are plenty of food related apps in the market, but how many track the movements of your favorite mobile restaurant? Often times food trucks don’t run on regular schedules like normal fast food establishments. Locations sometimes change, business hours might vary; leaving consumers to depend on luck to find their favorite food truck open and where they expect them to be. Some businesses use social media apps to update their customers, but maybe not all their customers have access to those. For food truck businesses, finding their current locations, their menus, their reviews, is difficult without putting in detective work. Could an app that combines social media, review, and recent location tracking make connecting consumer to food trucks a lot easier?
SolutionMobile restaurants are hard to keep up with, “Truck Track” makes it easier for food truck owners to keep their customers updated on their latest stops, menu, social media updates, events and business hours. Upon opening the app, users are presented with a map of their current location or opt out to manually put in an address. All nearby food trucks currently open will be shown on the map, allowing the user to filter out options based on name, food type, or distance. Clicking on a food truck can take the user to the businesses’ profile where they can view directions to location (that can open to phone’s GPS), and recent activity. Menu, photos, reviews, contact information, and options to track the food truck’s update would also be included. The user also has the option to make an account for a more personalized use similar to Yelp and Venmo, where their activity such as recent favorites, reviews, and friend’s activity, will be stored.
Danny, "The Foodie"
ArchetypeEats anything and everything, wants to try the newest thing
ExpertiseTwitter, Yelp, Facebook, Instagram
ExpectationsGet recommendations of new food trucks nearby, read and write reviews
Must DoHave reviews, show live/frequent updates
Must NeverShow inactive trucks or wrong locations
References and InfluencesGuy Fieri, Anthony Bourdain, The food channel
Main GoalsTry new and creative food from mobile restaurants to review, and post about on social media.
Alex, "Your Average Guy"
ArchetypeAverage person who just can't decide what to eat. Frequently experiences FOMO from seeing food posts on Instagram.
ExpertiseMost social media
ExpectationsJust wants to find what’s close, in their budget, and exactly what they want
Must DoShow nearby trucks, give accurate information, quick and easy
Must NeverRequired registration or anything time consuming.
References and InfluencesFollows whatever is currently trending in social media
Main GoalsIs out in a new town and wants something to eat that’s fast but not a regular restaurant. Wants something unique but budget friendly.