OverviewWhile at Image Conscious Studios, I was given the task to re-brand the Boston based car mechanic startup called "Zippity". Zippity is a mobile car maintenance service that makes it easier for typically busy employees to get their car fixed at their place of work. To get a feel of what kind of look Zippity wanted to have, we created a moodboard with images we thought might fit with what the company wanted to see. The moodboard consisted of retro and vintage imagery based on the feel of their current branding. The company wanted to represent a "fun" look but recognized that their audience would be an older crowd working in corporate.
My solution was to keep a vintage look by creating a "collage" effect on the imagery similar to 50's advertisement but with modern photography. The re-branded Zippity logo was inspired by the Streamline/Art Deco era.