Food trucks don’t follow fixed schedules like traditional restaurants, making them hard to track and sometimes even locate. Some use social media for updates, but not all customers have access. Finding their location, menu, and reviews often requires detective work. What if an app combined social media, reviews, and real-time tracking to bridge the gap?
Truck Track makes it easy for food truck owners to update customers on locations, menus, events, and more. Users see a map of nearby open food trucks based on their location or a manually entered address, with filters for name, food type, or distance.
Tapping a truck on the map opens its profile with directions, recent activity, menu, photos, reviews, and contact info. Users can track updates and create an account for a personalized experience, saving favorites, reviews, and friends' activity—similar to Yelp and Venmo.
To better understand user needs and preferences for Truck Track, I conducted a survey using Google Forms and distributed it to my classmates. The collected data helped me build user personas that reflect my target audience—young adults who are more likely to visit food trucks in a big city rather than dine at traditional brick-and-mortar restaurants. By analyzing survey responses, I identified key features and pain points, ensuring the app aligns with the habits and expectations of potential users.
Personas
Danny
Key Features
Based on survey results and brainstorming ideas, I made a list of must have features for the Truck Track app:
View menu
Lookup nearest food trucks
See what's in stock
Live updates from food trucks
Notifies when there's an event coming soon
Business hours
Links to business social media (Twitter, Instagram, FB)
Reviews
In-app orders
Recommend similar food trucks
Direction to food truck
